Portland Clothing Line by Allison Reaves
Allison Reaves, an optimistic, down to earth creative soul with a knack for making things look "just so." A look not many can emulate, but many aspire to obtain now we can get close in her new clothing line: The General Public.

One of the best Saturday breakfast mates, and someone who's taught me a thing or two about photography; I've had the privilege of watching Allison's idea behind: i am, you are, we.; unfold.

PDX Fashion
"It's a process of empowerment. It's a mode of being when uniqueness leads to participation and participation leads to unity. Every act true to the self strengthens the whole."
Allison ReavesOld photos of her family in snowy Montana, skinny love sketches from her sister hang on an old cork board with a beautifully tacky truckers Montana mug in hand. A blend of things that couldn't be found anywhere else makes Allison's creative vision truly one of a kind. 

Americana reds come to life hanging alongside medium wash denim blues, and give workwear canvases a place outside of the neutral color palette into everyday go-to's.

Anytime I get the chance to hear her speak about what inspires her, I'm always in awe of the familial heritage at the core of her spirit. How she takes that and turns it into something contemporary that everyone wants to get their hands on. I think it's because it does come from such an honest place. The line makes up everything she really loves, not many designers can take such unique personal inspiration and turn it into something for The General Public.

Well... She has. And that's just what it is.
Shop The General Public
She let me try on some pieces.. I'm waiting for the decoy jumpsuit (as I posted about here) and the covey dress in red! 

Portland Independent Designer
Find out more about The General Public here
Instagram: @shopthegp / @allisonreaves

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